Let's Just Say It: Diets Suck

I’m going to say what every single one of you already knows.

Diets suck.

I don’t know anyone who really enjoys:

  • The Tupperware
  • Cooking every single meal
  • Packing carrots and celery
  • Not going out to dinner
  • Not being able to have a beer

It sucks. But you gotta grind to shed those pounds, right?

Fuck that.


There is a subculture of people that exist all of over the world that understand food on a different level. They eat:

  • Pizza
  • Ice Cream
  • Swedish Fish
  • Cinnamon Toast Crunch

And they have abs!

…. Wait, what?

They must do a ton of cardio, or have a super freaky metabolism, or they have better genetics, right?

No.. they are simply skilled eaters.

Eating is a Skill

Eating is a skill. And it’s counterintuitive. Your entire life you have been taught quality over quantity. But when it comes to food, it's just the opposite. The quality of your food takes 2nd place to the quantity of food you eat. I am not saying food quality is not important, but in the hierarchy of body composition, food quantity is wayyyyyyyyyy more important than food quality.

If you eat either too much or too little, you ruin your chances of slimming out and looking good on the beach. If you are eating the wrong amount of protein, carbs, or fat, you ruin your chances of melting the spare tire.

The key is eating the right amount for your body, your lifestyle, and your activity level. That’s where it starts.

Stop, Just Stop

Stop eating salad.
Stop eating organic.
Stop eating low-carb.
Stop eating high-fat.
Stop dieting.

Eating in this manner is just an attempt to ignore the hardest thing when it comes to eating: control. Controlling what we actually eat in the face of temptation is plain old hard:

  • Having only 1 slice of pizza when there is a whole pie
  • Eating a handful of chips when there is a whole bag
  • Having one beer, when the bartender asks if you want another one

Fad dieting only makes control harder. The results by avoidance approach is unsustainable, sets a horrible precedent, and won’t get you results. The second you allow yourself to have “bad” food again, you will not be able to control yourself, and the rebound weight will just pile on.

It’s sooooo simple

In order to lose weight permanently, you need to do three simple things:

  • Be aware of what you are eating
  • Find a method of eating that is sustainable
  • Stick to it everyday

See.. I told you it was simple! What are you waiting for? Go lose some weight!

It’s not soooo easy

This is clearly easier said than done. All of us, whether we want to admit it or not, have a distorted relationship with food. We may:

  • Demonize doughnuts
  • Demonize carbs
  • Think Paleo is the only way to live
  • Only eat bad on the weekends

But the truth is, food is neither inherently good nor inherently bad. Food is is just the sum of its components parts: Protein, Carbs, and Fat.

  • Pizza is not bad or good.
  • Chips are not good or bad.
  • Bagels are not good or bad.

Pizza is 34g of Carbs, 12g of Protein, 10g of Fat.

Bagels are 51g of Carbs, 8g of Protein, and 3g of Fat.

Chips are 15g Carbs, 2g of Protein, and 10g Fat.

None of these are bad. None of these are good. None of them are out to get you.

Stop Fighting and Start Planning

We work with clients that come from all walks of life. They eat different foods and have certain biases. But they all have one common tie that binds them: They believe that in order to lose weight, they must dramtically change what they are doing.

This couldn’t be more false.

We hear things like this:

  • “If I’m going to lose weight, I just need to stop eating fries.”
  • “If I’m going to lose weight, I need to stop drinking.”
  • “If I’m going to lose weight, I need to cut out all sweets.”

So why haven’t you done it?

The problem with the avoidance method of dieting is that when the diet is over, you will binge on the very foods you cut out.

What if instead of avoiding, we learned to plan for it, manage it, and enjoy it? That being said, small changes, implemented consistently, are far more effective than big changes implemented 50% of the time.

If its not working, stop doing it

“Bullshit! No way you can have that many carbs and lose weight. You are full of shit. If I eat that many carbs, I will put on weight.”


Undereating?! No way, I feel like I eat so much”


Protein Shakes?!! But I don’t lift weights, won’t protein shakes make me bulky?”

These are all things clients have said to me. But the reality of their situations was that what they were doing was not working. And even though it took a full-on therapy session to get them to eat carbs again, their results started to come when they began to understand and stop fearing food.

Here’s what I’m saying

When I started Nutribuild, I learned a very important lesson. All the work that I put into the science, the action steps, the emails, and the blogs, are only 10% of the work. 90% is in the execution. Whether it is our program or our business, execution is the only way you change.

I’m gonna lay something philosophical on you:

Not every action will bring change, but you can’t change without action.

So all I want you to do is ask yourself one very simple question:

Is what you are doing right now, working?

If not, email me [email protected].

Put in the subject line: It’s not working (this way I’ll make sure to read it right away).

And in 4 sentences or less, tell me what you are struggling with. We will go from there.

FREE Weight Loss Workshop

  • A step-by-step game plan my busy male clients use to eat the foods they love while dropping unwanted pounds.
  • Why 80% of American Men start and fail on a diet 4 times per year, and the strategy that my busy male client use to avoid dieting all together.
  • And how we do this all without living in the gym 24/7 and spending plenty of time with family and friends.
Workshop Cover Page

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