Crying in the Dressing Room

Picture this.

It’s 2014. I’m still in denial about my weight gain.

It’s my friend Rob’s wedding, and he buys all the groomsmen suits from Macy's. The only thing I have to do is go to Macy’s to get measured and pick it up once it’s tailored.

I walk into the Macy’s near my house and talk to the tailor. The tailor asks, what size are you?” I reply, “44 short.”

The tailor side-eyed me and says “Are you sure?”

I’m thinking to myself, “Yea dude! I’m sure of my suit size" but politely respond, "Yes.”

He hands me a suit off the rack and says, “Try this on!” I walked into the dressing room, try the jacket and pants on, and I come out all cocky and say, “How does it look?”

The tailor says, “Looks great! A few adjustments, and you’ll be set.”

He pinned the pants and jacket, and I returned to the dressing room to take off the suit.

Then, I notice the tag.

48 short. That motherfucker.


“What? That can’t be right. This dude is playing me.” I then looked at the pants and printed on the tag is: 38/30 

I started freaking out in the dressing room. I felt angry. I felt my face getting hot. I felt my fists clenching.

“What the fuck? No, this can’t be right. This tailor is a dick. FUCK. NO. FUCK. What the hell happened?”

I keep looking at the tag in disbelief. The reality started setting in. I never thought I would ever be a size 38 waist.


Fuck! I’m officially fat.

I spent the next month wallowing in my shock and disbelief. How could this happen to me? What did I do to deserve this? This is not true. Every time I walked by a mirror, I would suck in my stomach to pretend it wasn’t huge.

I would put my belt on the next loop (it was super uncomfortable) to make myself feel skinny.

This persisted for weeks.

If I admitted to myself that I was fat, it would make it really true. And then I would actually have to deal with the consequences. It was way easier to just not think about it.

I was an athlete in high school. I competed at a high level in Olympic Weightlifting in college. When did I become the fat guy? Is that my new role in life?

These ideas were circling my head faster than a tornado.

Am I officially the fat guy? Do people feel bad for me? Do they judge me when I eat?

Then it started cutting me like a knife. I couldn’t avoid the truth anymore.

I took a long, hard look in the mirror.

The truth - I was struggling really bad. I was anxious, depressed, I hadn’t been in a real relationship in months, I didn’t turn heads, I was barely making it to the gym, I was tired from the moment I woke up to the time I went to bed. My friendships were mediocre. I was more interested in hiding from my problems and being close to people would force me to deal with these problems.

And I started to cry. A lot

I couldn’t believe what I’d become. I was a shadow of myself. And I just did things to avoid dealing with the truth. I went to the gym just enough. I ate just healthy enough. I wore my “big boy” clothes, so nobody would really see my belly.

It was just enough to put off a real solution.

I knew I needed to change, but I didn’t know where to start.

So I started by researching diets. Then I researched how our brains make food decisions. Then emotional eating. Then eating mindsets. I researched more. And more. And more. And more.

Until I realized, none of my problems stemmed from the food I was eating, but instead, my problem was who was in charge of making decisions.

Was it Fat Joe? Or “I need to change” Joe?

Wow, the things that single statement unlocked changed my life.

I got deep into not just what I was eating, but why I was eating, how I was eating, why I “needed” to binge, and why when I started binging - it would turn into a 3-day disaster.

Today, it's nice to fit comfortably into a size 32 and it's even better when they are a little loose. Ahh, so satisfying.

What’s even better is the looks you get when you are able to fit into those clothes.
Your friends, your family, and your colleagues approach you differently, speak to you differently, and you get smiles from random beautiful people.

It’s fucking awesome.

The other day I was walking down the street on the way to the train into NYC. I saw this very attractive woman. She had gorgeous red hair, was super fit, and had this big beautiful smile that could light up a room.

Normally, I wouldn’t approach a woman that beautiful. But we made eye contact, she smiled, I smiled back, we struck up a conversation, and then we went out on a date.

What?? This is so out of character for me. Who am I? Don Juan?

This interaction with this woman made me feel so damn good about myself. It made me feel noticed and attractive. It made me powerful. It made me feel like I had something to offer to another person. It made me feel like a man.

Losing weight and transforming your body is not just about the number on the scale, but the way other people look at you, that confidence that just oozes out of your skin, that feeling of when your clothes feel right, wearing clothes you wouldn’t normally wear, or approaching women you normally wouldn’t approach.

It’s about finally being that guy you’ve always wanted to be, but just didn’t know how to be.

The truth is we have all been lied to. We’ve been told that 

  • “You can’t be a professional and kill it at the gym.”
  • “You can’t have a family and have time to workout.”
  • “You can’t be a Dad and be shredded. Accept the Dad Bod and the Dad Jeans.”

Well, I say, “FUCK THAT!”

You can have all these things. But in order to do so, you have to follow an unconventional set of rules. Unconventional results only come from an unconventional set of rules.

Here’s how I can help.

Whatever you are struggling with. Whatever tricks your mind is playing on you. Whatever you feel deep inside that you are embarrassed to admit to your own self – I know it. I understand it. And I’ve seen it before. And I know how to overcome it.

I have helped hundreds of men transform their body in incredible ways with a proven and forward-thinking strategy.

In the next 72 hours, I have set aside some time to show you how these ideas can be applied to your own life.

On this session, I will work with you to craft a step-by-step game plan to help you get in the best shape of your life, whether that means losing 20lbs or running a marathon…

And I’ll teach you how to sustain it for the rest of your life.

To book a breakthrough session, simply click on the link below and choose a time and date that work best for you. You can schedule the breakthrough here:

I hope to meet you soon,


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