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The Most Important Distinction Between Your Fat & Skinny Brain

Our brains are over 200,000 years old. For the first 199,500 years, no one dieted. No one needed portion control. No one needed high-level food science.

In the past 500 years, incredible technology and knowledge have flourished. We are more connected, we understand the human body better than ever before, we can get to places in record time, we can lift massive amounts of weight, yet, controlling our eating is still a mythical beast.

Have you ever felt the battle inside of your head when you see something tasty? It’s like a devil on one shoulder and an angel on the other shoulder.

The devil is saying "Eat the cookie. Nothing will change anyway, so EAT THE COOKIE!!"

But the angel is saying "Don’t do it. You’ve been working hard. Don’t eat it."

The devil counters with "But it’s so delicious. And the sugar rush feels soooooo good. You need to eat it. Your boss is a dick. This will make you feel better!!"

Sometimes the angel wins, but most of the time, the Devil prevails.

If this is you, don’t worry. You are not alone.

In the past few years, I’ve had a unique vantage point. I get to see my clients journals, thoughts, reactions, and understand exactly why they choose certain foods over others.

Inside, they feel like they have a "fat brain" which always wants to pig out, and a "skinny brain," which always wants to make the healthy choice and add kale to every meal.

The problem is their "fat brain" seems to bully their "skinny brain."

There is one clear distinction to eliminate this battle in your head, so that food doesn’t stress you out, but instead is an enjoyable experience every time you eat it.

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99% Stamp

The Weight Loss Mistake that 99% of Guys Make….

Warning: Sorry ladies, this one is for the gents.

You’re a guy.

A little Willpower and watching what you eat will help you lose weight. Right?

Just push away the doughnuts and the pizza, fatty, and you’ll be fine, Right?

Fuck No.

What do you think of when you say the word "willpower?"

In my head, I think of a militant trainer, with his arms crossed, calling me "weak" or "fat ass" for eating a cookie. I think of being super-disciplined and strong.

Here’s the truth - 99% of the time, Willpower fails.

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man in a suit

Crying in the Dressing Room

Picture this.

It’s 2014. I’m still in denial about my weight gain.

It’s my friend Rob’s wedding, and he buys all the groomsmen suits from Macy's. The only thing I have to do is go to Macy’s to get measured and pick it up once it’s tailored.

I walk into the Macy’s near my house and talk to the tailor. The tailor asks, what size are you?” I reply, “44 short.”

The tailor side-eyed me and says “Are you sure?”

I’m thinking to myself, “Yea dude! I’m sure of my suit size" but politely respond, "Yes.”

He hands me a suit off the rack and says, “Try this on!” I walked into the dressing room, try the jacket and pants on, and I come out all cocky and say, “How does it look?”

The tailor says, “Looks great! A few adjustments, and you’ll be set.”

He pinned the pants and jacket, and I returned to the dressing room to take off the suit.

Then, I notice the tag.

48 short. That motherfucker.

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Jar full of money

Make Money or Be Fit – You Can’t Have Both

You know the deal. You can’t possibly be good at your job and put in all the hours without sacrificing some, or all, of your personal life.

Making a lot of money takes hard work. And if you want to give yourself the life that you’ve always desired – the house, the cars, the fancy dinners, and 5-star vacations – you have to sacrifice.

That sacrifice means working until 8-9pm every night, falling asleep at midnight, and if you can motivate yourself to get out of bed at 5am, a workout, to just stay somewhat healthy.

Sometimes, you feel really motivated and get to the gym every morning.  And other times, it feels like god damn hell getting up early that early.    

Sooner or later, the long nights at the office, fueled by takeout and happy hours, win.

So, you put on a few pounds...

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Ron Swanson Posing as a Boxer

Real Men Don’t Diet

Warning: This article is for dudes only. Sorry ladies.

“Man up.”

“Be a man.”

“Don’t be such a p***y.”

“Are you counting your calories, princess?”

“You can’t eat what your food eats!”

These are all things that have been repeated to you (and me) over and over and over again every time you even slightly hint that you are trying to lose weight, or God forbid, order a salad.

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