Category Archives for "Uncategorized"

It was a long week and I fell off the wagon…

It starts off soooo innocent.

One longggggg night at work turns into pizza for dinner.

Pizza for dinner turns into a bagel for breakfast.

A bagel for breakfast turns into a burger for lunch.

A burger for lunch turns into pizza again for dinner.

What started off as a week with good intentions, meal prep, and a perfect Monday and Tuesday, gets fumbled by Wednesday night.

The week ends on a prolific bang: Sunday night cheeseburgers, fries, and the works!

Hamburger and fries

The Last Supper has been served.

Diet starts Monday.

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Tshirt saying

Why “earning your carbs” is dangerous…

I was just cruising through facebook and saw a fellow nutrition coach wearing this shirt.

Tshirt saying "Earn Your Carbs"

And I’m pissed.

Today, there is no shortage of nutrition advice on the internet.

And they all make the same claims:

  • They all claim to be different.
  • They all claim they make nutrition simple.
  • They all claim to make it easier.
  • They all claim you don’t have to "diet anymore."
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Assorted Healthy Foods

How Do You Get Motivated to Eat Right?

By far the #1 question I get all the time is “Joe, how do I even get motivated to start? I have so much going like…”

  • My kid(s)
  • An important and demanding job
  • A crazy schedule
  • Feeling tired all the time

And contrary to what everyone says, these are not excuses. They are important parts of your life.

But what if you looked at it in another way? What if you tried another angle? 
What if you actually asked yourself the right questions? Questions that actually matter. I’m not talking about questions like “how much protein do you eat?” or “how many beers do you have per week?”

I’m talking about questions that really, really matter.

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Brain Icon

The Most Important Distinction Between Your Fat & Skinny Brain

Our brains are over 200,000 years old. For the first 199,500 years, no one dieted. No one needed portion control. No one needed high-level food science.

In the past 500 years, incredible technology and knowledge have flourished. We are more connected, we understand the human body better than ever before, we can get to places in record time, we can lift massive amounts of weight, yet, controlling our eating is still a mythical beast.

Have you ever felt the battle inside of your head when you see something tasty? It’s like a devil on one shoulder and an angel on the other shoulder.

The devil is saying "Eat the cookie. Nothing will change anyway, so EAT THE COOKIE!!"

But the angel is saying "Don’t do it. You’ve been working hard. Don’t eat it."

The devil counters with "But it’s so delicious. And the sugar rush feels soooooo good. You need to eat it. Your boss is a dick. This will make you feel better!!"

Sometimes the angel wins, but most of the time, the Devil prevails.

If this is you, don’t worry. You are not alone.

In the past few years, I’ve had a unique vantage point. I get to see my clients journals, thoughts, reactions, and understand exactly why they choose certain foods over others.

Inside, they feel like they have a "fat brain" which always wants to pig out, and a "skinny brain," which always wants to make the healthy choice and add kale to every meal.

The problem is their "fat brain" seems to bully their "skinny brain."

There is one clear distinction to eliminate this battle in your head, so that food doesn’t stress you out, but instead is an enjoyable experience every time you eat it.

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99% Stamp

The Weight Loss Mistake that 99% of Guys Make….

Warning: Sorry ladies, this one is for the gents.

You’re a guy.

A little Willpower and watching what you eat will help you lose weight. Right?

Just push away the doughnuts and the pizza, fatty, and you’ll be fine, Right?

Fuck No.

What do you think of when you say the word "willpower?"

In my head, I think of a militant trainer, with his arms crossed, calling me "weak" or "fat ass" for eating a cookie. I think of being super-disciplined and strong.

Here’s the truth - 99% of the time, Willpower fails.

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